Street Legacy

Heritage, hustle, culture, and creativity all rolled up into a natural leaf cigar. While our aromatic cigar is carefully crafted in the Dominican, our character grows on culturally diverse street corners across the U.S.

City Hustle

The rising New York hip-hop scene captured our high-quality corner store cigar as a cultural symbol. Stars like the Notorious B.I.G cut their teeth on the streets below our iconic storefront signs with a mic in one hand and a burning Optimo in the other.

Culture Reigns

Optimo’s love for culture and hustle is what shapes us today and has taken us far beyond the boroughs of N.Y.. Each Optimo blend is infused with the flavors of where we come from, and a taste of where we want to go next.